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St. Petersburg, Florida - On Friday morning, 10 News found plenty of shoppers at the St. Petersburg Target locatedin Gateway Mall at 8151 9th St. North.

As the store was opening for business, reactionseemedmixed from customersjust learningthat the initial data breach in the weeks after Thanksgiving is even larger than once thought.

Target previously believed that 40 million shoppers had their credit and debit card information stolen.

NowTarget says as part of its ongoing investigation, it's been determined that the stolen information includes names, mailing addresses, phone numbers or email addresses for up to 70 million individuals.

Some shoppers are deeply concerned, while other loyal customers aren't. Marci Orgeron says she's been shopping at Target since the 90's. "No concerns. I used a gift card and cash actually, instead of a credit card today."

She says it'ssomething she will be doing more of in the future.

Target says if your accounthas beenhacked, you will not be held responsible for any charges that you didn't make.For the next three months Target, customers can enroll in credit monitoring and identity theft protection for free.That protection will last for an entire year.

Target officials are still working out the details, but have posted initial information online so click here and save this link.

Meanwhile Target says, "We understand our guests are eager to sign up for free credit monitoring and identity theft protection."

"More details will be coming next week including specific instructions on how to enroll. In the meantime, please know that the sign-up period will extend for three months so that all interested guests will have plenty of time to register. Our contact centers have no additional information to share until the service is launched; as soon as information is available, we will share it here."

"We know this incident has been a confusing and stressful time for our guests, and for that we apologize," said Scott Kennedy, president, Finance and Retail Services, Target. "We hope this offer provides them with additional peace of mind."

"The service, which will be available to all guests who shopped our U.S. stores, will include a complimentary credit report, daily credit monitoring, identity theft insurance where available, and access to personalized assistance. "

"Guests who sign up for free credit monitoring should continue to monitor their accounts and report any unusual or suspicious activity to their bank. We also want to remind guests that they have zero liability for the cost of any fraudulent charges arising from the breach."

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