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Plant City, Florida -- One of the Southeast's great food and music events kicks off Thursday as the 2014 Florida Strawberry Festival opens.

From now through March 9th, this town will be nuts about berries!

Plenty of free entertainment, midway rides, and -- of course -- fantastic food will fill the festival grounds in the heart of Plant City.

Your eating options include heaping helpings of strawberry shortcake, fun fair foods, and a lot more.

The Florida Strawberry Festival is known for its great music. The 2014 music headliners include Styx, Rascal Flatts, Boyz II Men, The Band Perry, andaround a dozen more acts.

For the full list of 2014 Florida Strawberry Festival musical headliners, click here.

Here at 10 News, we want to help save you some money. So, parents, mark your calendars for this Saturday, March 1st.

This Saturday is Kids Day sponsored by MIDFLORIDA Credit Union. On this Saturday, anyone up through high school age gets in free.

There are several other ways to save on specific days of the event, including senior day and heroes day.

For the full list of discounts available during the entire 11-day festival, click here for 2014 Florida Strawberry Festival discounts.

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