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Los Angeles, California (CBS News) -- Stuart Yellin hopes this new kind of laser treatment will be able to do what previous devices have not -- completely remove his 11-year-old barbed wire tattoo.

"I got it at the spur of the moment with a cousin at the same time, and it started bleeding down my arm in streaks. I hated it."

Yellin, 55, has had 27 standard treatments to remove it, but says the typical lasers stopped working. But now, after just three monthly treatments with the new PicoSure laser, his tattoo is fading again.

"It's the first new breakthrough for tattoo treatment in about 20 years," says Dr. Gary Lask, director of Dermatologic surgery.

Lask says a faster pulse rate allows the device to remove tattoos quicker.

"The laser fires at a trillionth of a second. By doing that you're getting a more intense reaction, that destroys the tattoo particles."

Fewer treatments are needed, but it still come at a price. The PicoSure costs about $600 a session, double the price of typical lasers.

Yellin says he's already coughed up about $10,000 trying to get rid of it, but after a few more treatments, he hopes his tattoo will finally be a faded memory.

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