SAN FRANCISCO (USA TODAY) - A little more than a month after unveiling lower-cost family wireless plans, AT&T on Saturday announced a price cut for customers with one or two lines under its Mobile Share Value program.
Beginning Sunday, AT&T will offer a plan with 2GB of data for $65 a month for one smartphone or $90 for two phones sharing the 2GB of data.
Each price is $15 a month lower than its current offering, AT&T said.
As with the family plans it announced in February, you can buy a phone on a payment plan or bring your own.
AT&T's pricing moves come at a time of big change in the industry as rivals tinker with consumer plan offerings. Rival T-Mobile has aggressively priced its offerings and is marketing itself as the "Uncarrier" - doing away with contracts and paying early termination fees if you switch to it network, among other things.
Tech industry analyst Jeff Kagan expects to see more moves by AT&T.
"AT&T continues to evolve," he said. "I don't think they are done yet."