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CHICAGO (CBS NEWS)- TV pitchman Kevin Trudeau has been sentenced to 10 years in prison for bilking consumers via infomercials for his best-selling weight loss book.

In sentencing the 50-year-old Trudeau in Chicago federal court Monday, U.S. District Judge Ronald Guzman said that for decades Trudeau "steadfastly attempted to cheat others for his own personal gain."

Trudeau apologized, saying he was a changed man.

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