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The Superman statue of a 5-year-old Canadian boy who was starved to death by his grandparents will include the superhero's iconic "S" after all.

DC Entertainment officials, facing fierce criticism on social media since rejecting the proposed statue days ago, issued a statement Wednesday saying they had "reconsidered our previous stance."

"DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this," the statement said. "After verifying the support of appropriate family members, DC Entertainment will be allowing the Jeffrey Baldwin Memorial Statue to feature the Superman 'S' shield."

Jeffrey Baldwin died in 2002 after withering away to 20 pounds. Jeffrey liked to don a Superman costume and used to jump off chairs in a bid to fly, his family said.

Jeffrey's grandparents, who had won custody of him and his three siblings from Jeffrey's teen parents, were convicted of second-degree murder in 2006. The boy's death attracted renewed interest last year when a coroner's inquest was convened to recommend changes in Ontario's child-protection system.

Touched by the boy's tragic story, Todd Boyce, of Ottawa, raised money for a statue of Jeffrey in his Superman costume. But DC Entertainment flashed the legal Kryptonite, killing the idea.

Boyce was thrilled to announce DC Entertainment's change of heart Wednesday on Twitter: "Great news! DC honours both Jeffrey's family and its fans! After further review - Jeffrey will don the S shield!"

Boyce considered changing the iconic "S" to a "J" on the statue, created by noted Ontario artist Ruth Abernethy.

"I think all along DC has been very sensitive ... that this is something they really did struggle with as an organization," Boyce told the Toronto Star on Wednesday. "In hindsight, maybe they might have been better off just quietly giving us permission in the first place."

Boyce is hoping for a September unveiling and dedication.

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