Nissan appears to poised to let its once-cool Cube melt away.
When it unveiled changes in cars in its 2015 lineup this week, the Cube was conspicuously missing. The small crossover had already hit old age in the lineup and its unusual design when it was introduced didn't necessarily wear well with potential buyers
While the rest of the brand is doing well this year, sales of the Cube so far this year have been pitiful. Nissan sold 336 Cubes last month, down 23.8% compared to the same month last year, and 2,294 for the first six months, down 30.9%, according to Autodata.
By comparison, sales of Nissan's other small crossover, the equally polarizing Juke, were 2,559 last month and 25,761 so far this year.
When reached for comment, Nissan spokesman Dan Passe said, "For Cube, the 2014 model remains available for sale and an announcement regarding any future model will be made at a later date."
The Cube went on sale in the USA in 2009 in apparent reaction to other outlandish small crossovers. It was aimed at young drivers of vehicles like Chrysler PT Cruiser, Chevrolet HHR and the Scion xB. Nissan didn't push the performance aspects of the Cube, but rather its practicality and the cool factor.
"When we talked to (potential) customers, they said, 'This is my social space.' They weren't concerned about zeri to 60 (mph acceleration times) or handling dynamics," Larry Dominique, Nissan's then-product chief in the USA, told USA TODAY at the time.