A new Huggies commercial advertising denim diapers is making much more than a fashion statement overseas. Many are taking to Twitter and Facebook criticizing the commercial, saying it's sexually provocative.

Many in Israel feel the toddlers are "too sexual" and are outright "exploited."

Huggies is owned by Kimberly-Clarke Worldwide. We have reached out to the company to get their response to the negative feedback and are waiting to hear. However, in other published reports, the company has defended the ads and said they will not pull the spots.

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