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LEAWOOD, KS (KCTV) - Most of the Botox brochures have photos of women on them because they are still by far the biggest audience. But more men are getting it than you might realize.

For most men it's about turning their frown upside down - or at least the deep creases connected to that expression.

"It just made me look older and kind of made me look like I was frowning, and even my daughters when they were younger would even ask, 'Dad why do you have that line on your face?'" said Paul Norris, a Botox patient.

Norris' wife had been getting the injections for years, so he had no hesitations by the time he came to Dr. Richard Korentager's practice at Indian Creek near Town Center Plaza in Leawood, KS.

The doctor said often wives are the bridge that brings men into his office.

"Their spouse comes, they hear about it, they think 'well that was easy,' and then they want to watch what happens," said Korentager, who is the head of plastic surgery at the University of Kansas Hospital and also runs an aesthetics office at Indian Creek.

According to the latest statistics from the American Society of Plastic Surgeons, men got more than 385,000 Botox injections in 2013. Compared to the year 2000, that's an increase of 310 percent.

The number of women increased more than twice as much, but Korentager said men tend to get a less extensive set of shots than women. They don't want to hit every wrinkle, but instead want just four pricks between the brows to address the furrowed brow that can make them look angry all the time.

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"It's a bias in society. It's the gray hair in a man may look more distinguished. In a woman, not always felt that way. And it's the same with the lines," Korentager said.

Another difference between Botox and the sexes is that men tent to not talk about it as much as women do. It's a choice Norris won't have.

"I'm sure I will get a few phone calls tonight from a few guys and go through a little bit of typical guy razzing, but some of them might be asking me, 'How do I get it done?'" he said.

The statistics show Botox is the No. 1 minimally invasive procedure for both men and women. The No. 1, however, is different. For men it's laser hair removal, which is further down the list for women.

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