Tampa, Florida – Tampa will play center stage to the International Indian Film Academy Awards or IIFA, which starts Wednesday through Sunday.
It was said that holding the event in the Bay area would be an economic boon for the community.
"We get excited because that could be room revenue for us," said Paul Perez, general manager of the Hampton Inn Tampa Airport Westshore.
With the event being held at Raymond James Stadium, hotels in the area have been hoping for packed rooms, which of course, translate to big bucks.
"We're close to selling out. We're at 90% and we're hoping that by the time we get to that event we'll be sold out," Perez said.
But not all hotels are apparently doing as well at the Hampton Inn Tampa Airport Westshore.
According to Pam Avery, the general manager of the Holiday Inn Tampa Westshore, hotel occupancy for IIFA was projected at 12,000, but days before the event that number stands at 10,000.
Avery told 10 News that she hopes to fill her rooms over the next four days.
With an estimated broadcast reach of about 800,000 people, Avery said the long-term effects of IIFA holding its event in Tampa bay will be priceless because it could prompted people to visit.