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Tampa, Florida -- The party didn't stop until 3 a.m. Sunday morning, but now that Bollywood has blown through the Big Guava, we wanted to find out how local businesses were affected.

Visit Tampa Bay is commissioning an economic impact study on the International Indian Film Academy Awards. But the executive director of the Hillsborough County Hotel Motel Association can already say the hospitality businesses "met its mark."

Bob Morrison says there was a big spike in "room-nights" around a week from the event. He says 10 to 12,000 room-nights were booked for the IIFA awards.

"Would we have liked to have seen more? No question. But I think we in the industry knew it was important to appreciate this was an event without a reference," he says.

Since it was the first IIFA Awards in the United States, Morrison says economic impact for the event itself was hard to predict. But Hillsborough County commissioner Al Higginbotham says IIFA is only the beginning. He says there's been interest from five companies that want to move to the area because of IIFA exposure.

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