Redington Beach, Florida -- Safety improvements are now underway after two people were hit and killed by cars on Gulf Boulevard in Pinellas County recently.
The Pinellas County Sheriff's Office is cracking down on both drivers and people walking in cross walks to keep everyone safe.
Flags and other safety measures have been used for years, but they say they need to step up and do more.
Pinellas County Sheriff's Office Public Information Officer Sergeant David DiSano says that although drivers are suppose to yield to people walking at crosswalks, it doesn't always happen.
"You push a button and the lights flash - I noticed a lot of people driving right through that," said resident Patrick Galvin.
On the other side of the issue, people crossing the street don't always cross where they're supposed to.
"The accidents we saw recently, the majority of them were people who were not crossing Gulf Boulevard at crosswalks," said DiSano.
Flags and flashing lights aside, deputies say moving forward they'll have more feet on the ground. "We will have deputies around crosswalks, stopped at them, talking with people," says Sergeant DiSano.
And be aware, both drivers and people walking could be ticketed.
"If a ticket is necessary we will issue one, but education to drivers and pedestrians first."