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St. Petersburg, Florida -- The Beef O'Brady's Bowl, which has been played at Tropicana Field the past four years, will have a new sponsor.

The bowl will now be called the Bitcoin St. Petersburg Bowl, sponsored by BitPay, the world's leader in business solutions for bitcoin digital currency. The new sponsorship deal will last for three years through the 2016 game.

"Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity," said Tony Gallippi, Executive Chairman for BitPay. "College football fans and the bitcoin community represent a similar target demographic: tech-savvy men between the ages of 18 and 40."

The 2014 game will be played on Friday, Dec. 26, at 8 p.m. ET at Tropicana Field in St. Petersburg. The game, which will once again air on ESPN, is in its first-year of its new conference affiliation with the Atlantic Coast Conference (ACC) and the American Athletic Conference.

Tickets for the 2014 Bitcoin St. Petersburg Bowl will go on sale later this year with prices starting as low as just $40. Tickets will be available through Ticketmaster or by phone at 1-800-745-3000. Tickets and merchandise will also be available to purchase with bitcoin.

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