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H & M, Hennes & Mauritz AB (H&M), one of the world's largest fashion retailers known for offering fashion-forward apparel and quality basics at affordable prices, is excited to announce a brand new location at The Mall at University Town Center in Sarasota, Florida. The new store is set to open in the fall of 2014.

H&M is excited to open another location in Florida, a strong market for the retailer. The new location at The Mall at University Town Center, measuring approximately 22,000 square feet, will offer more access to its quality clothing for the whole family including collections for ladies, men, young ladies and young men, with separate "store within store" sections for accessories, lingerie, maternity, sports apparel and its plus-size line, H&M+. This location will also carry H&M's fantastic children's collection, which features quality clothing for kids of all ages, from newborn to eight years.

Since H&M opened its first store on New York's Fifth Avenue fourteen years ago, the U.S. has been one of the retailer's most important markets. H&M continually seeks out the best properties and now offers U.S. consumers access to quality fashions at the best prices through 313 locations across the country.

For more information on this store and all the latest from H&M, please visit

hm.com

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