(CBS5AZ) A California man is issuing a different type of Ice Bucket Challenge to people tiring of the popular trend: take a look at what ALS is like.
"People are getting frustrated about seeing the ALS Ice Bucket Challenge right now," Anthony Carbajal says in his YouTube video. "That's fine; that means our awareness is working. It wouldn't be successful if we weren't irritating a few people, right?
"I promise, your newsfeed will go back to cat videos and Let it Go covers, but right now the ALS community has the main spotlight."
Carbajal's video starts with him taking the challenge in a pair of short-shorts and a bikini top while lying across the hood of a car. It takes a more serious turn as he discusses his own family's history with the disease, which struck his mother and grandmother.
"Five months ago, I was diagnosed at 26 years old," he says. "ALS is so, so (expletive) scary, you have no idea."
Carbajal speaks through tears and shows his mother, who is unable to move. He lifts her out of bed, gives her medicine through a tube and sees her up the stairs in her electric chair while her dog sits in her lap.
He talks about the early symptoms appearing in his hands and the difficulties he will face as the disease progresses. He worries the medical industry has no financial incentive to spend time finding a cure.
"I hate talking about it; I really hate talking about it," he says. "That's probably why nobody talks about it because it's so challenging to watch. It's so challenging to see and to talk about, and nobody wants to see a depressing person that's dying that has two to five years to live.
"They don't want to talk about it. They don't want their day ruined."
He ends the video by thanking people for participating in "the first successful advocacy we've ever really had."
"It lifts my spirits," Carbajal says. "It lifts every single ALS patient's spirits. You're really, truly making a difference."
Amyotrophic lateral sclerosis, also called Lou Gehrig's disease, is incurable and attacks nerve cells in the brain and spinal cord. People who suffer from it face a progressive degeneration of motor skills, and many in the later stages suffer total paralysis.
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