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Kmart's 'ship my pants' ad: Will it work?

Kmart's latest web ad has customers excited to "ship my pants." It has people talking and perhaps laughing, but will that translate into sales?

http://www.wtsp.com/video/2301665010001/53147701001/Kmarts-ship-my-pants-ad-Will-it-work http://bc_gvpc.edgesuite.net/img/963482463001/201304/2070/963482463001_2301616212001_thumbnail-for-video-2301645348001.jpg?pubId=963482463001 Kmart's 'ship my pants' ad: Will it work? Kmart's latest web ad has customers excited to "ship my pants." It has people talking and perhaps laughing, but will that translate into sales? wtspoffbeatentertainment 03:53

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