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Rays try to boost attendance with updates, deals, dialogue

The Rays sell-out the season opener for the ninth year in a row. But what happens next may determine the team's future.

http://www.wtsp.com/video/3415279298001/1074206689001/Rays-try-to-boost-attendance-with-updates-deals-dialogue http://www.gannett-cdn.com/-mm-/33d97f8a03d5ea06baca0f7a30eca34c8bd87643/r=500x281/local/-/media/WTSP/USATODAY/2014/03/31/1396306088000-Rays-fans.jpg Rays try to boost attendance with updates, deals, dialogue The Rays sell-out the season opener for the ninth year in a row. But what happens next may determine the team's future. eric glasserwtsptampa bay raysSt. PetersburgNewsmatt silverman 02:50

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