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Korean TV dramas give Asian shoppers urge to splurge

The export success of South Korea's TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks. Duration: 01:58

http://www.wtsp.com/video/3635832160001/53185251001/Korean-TV-dramas-give-Asian-shoppers-urge-to-splurge http://cdn.newslook.com/47/473b699631a5efdac6d2f6b232727ed6/images/frame_ext.jpg Korean TV dramas give Asian shoppers urge to splurge The export success of South Korea's TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks. Duration: 01:58 Canon Inc.latin americaCANNYJung Ha-WonHyundai CorporationasianewslookThe Star Tribune CompanyChinanorth africaFinanceShanghaiLGTISMNISTP.T. Lg Electronics IndonesiaSAMCOHYUNCentertainmentSamsung C&TKim Soo-hyunMercedes BenzseoulAfricamiddle eastSouth Korea 01:58

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