In an age where we can access videos on our phones, tablets, or computers, how can you tell what’s real and what’s fake?
"Just because a video is popular doesn't mean it's real. A lot of people can be fooled by what they see online. Sometimes the more outrageous the video, the more likely it is to be passed around,” said Dr. Kelli Burns. Burns is a professor of marketing and social media at University of South Florida.
She explained that staged videos are nothing new.
"Since the beginning of YouTube we've seen fake videos. The first was ‘LonelyGirl15.' She has a traditional video blog from a room. She had many followers. It turns out she was a paid actress by an agency."
With editing tools right on your tablet or computer it seems easier to take content and alter it or create content all together. So experts say look at the video and question closely. It’s OK to question the source and the motivation behind it.
"You can make a lot of money,” said Burns. “It doesn’t take much for a person to post something on a social media site, and a friend in Washington, D.C., picks it up. Then a journalist. Before you know it it’s on TV as well.”
That also means videos you may think are real could be used as part of an advertising campaign or to promote a brand. So before you click share on that video you just saw, keep this in mind.
"There's a classic 'New Yorker' cartoon that says on the internet no one knows you’re a dog. I always think of that when I consider the content. Who is posting it? Is it real? It's important to question what you see online, whether it’s a photo or a video.”