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Adaure Achumba

Adaure is a Sarasota-based reporter for 10 Tampa Bay.
Credit: 10 Tampa Bay

Adaure is our Sarasota Bureau-based multi-skilled journalist who comes to 10 Tampa Bay from our sister-station WFMY News 2 in Greensboro, N.C.

A deep passion for journalism and storytelling brings Adaure to Florida where she looks forward to learning about the people and places that make the Suncoast shine bright.

Before venturing further south of the Carolinas into Citrus Country, Adaure covered a range of stories about issues that impacted Greensboro and North Carolina Triad communities. Those included the aftermath of Hurricane Florence, how the COVID-19 pandemic changed people’s lives, the call of many for civil justice, fairness and equity during the ‘George Floyd Protests’ as well as the 2020 elections.

Prior to joining the TEGNA family, Adaure worked at WCTI in New Bern where she was a weekend morning anchor, producer and multi-media journalist. 

An Atlanta transplant, Adaure is originally from Lagos, Nigeria where she was raised. However, her roots in North Carolina started in Charlotte where she was born and moved to right after completing high school in Nigeria.

She attended UNC-Chapel Hill where she obtained a B.A. in Broadcast Journalism and Mass Communications and was actively involved in the Pan-African student group O.A.S.I.S.

Adaure’s curious and adventurous spirit has not only seen her living on the West Coast of the United States but also taken her across the Atlantic Ocean and back.

For eight years, she worked in Lagos, Nigeria as both a full-time and freelance correspondent for international media operating in the West Africa sub-region.

She was the bureau chief and West Africa Correspondent for eNews Channel Africa (ENCA) which operates out of Johannesburg, South Africa and Arise News. In these roles, she reported on the Boko Haram Terrorist Insurgency, the Ebola Epidemic, regional presidential elections, the Chibok School Girls kidnapping and several other crises.

She was also a freelance field producer on news editorial projects for international news agencies like Reuters, Al Jazeera, France 24 and France 5 TV as well as a media consultant to NGO, Fight Against Desert Encroachment (FADE). The latter led to being part of a multi-country road expedition across the fringes of the Sahara Desert, from Lagos to Senegal. A trip which had her camping out in the open savannah in Mali, Burkina Faso and Senegal.

Adaure also started a portfolio company, which at the time provided editorial, logistics, technical solutions and support for foreign journalists and TV crews coming to work on reporting projects in the West Africa region.

While pursuing her goals, Adaure also became a household name in Nigeria, working full-time as a morning news anchor, breakfast show presenter, news reporter and producer at Silverbird TV. She was also a presenter/reporter for MNET's popular lifestyle and travel show 'Studio 53.' During that period, Adaure climbed the Great Wall of China and hung out with black foot penguins at the Cape of Good Hope.

She also worked as an assignment editor at KCOY/KKFX in Santa Maria, WTVD ABC 11 Raleigh-Durham and interned with the CNN LA bureau.

Adaure is the oldest of five children. Her favorite foods include Jollof Rice, Moin-Moin, Egusi with Fufu and Hush Puppies....Yes...Hush Puppies. She says she loves all things News, basketball and soccer (Team #Tarheels #NigeriaBasket #SuperEagles #SuperFalcons and #USAWomenSoccer) travel and fashion.

She also loves to dance and was once told by a preacher, "You Were Born with Dancing Spirits". She shares some that vibrant spirit and more with followers and friends on her Instagram account.

Connect with Adaure: aachumba@10tampabay.com | Facebook | InstagramTwitter

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