ST. PETERSBURG, Fla. - Facebook has answered online shopping addicts' prayers.
Instead of clicking an ad, buying the product and hoping it looks good on you, Facebook has created Augmented Reality (AR) advertisements where you can try on everything through your phone.
Facebook users in the United States can step into virtual fitting rooms instead of going to the store. All they have to do is click on ads that say things like "tap to try on."
The advertisements are similar to a Snapchat filter, except instead of giving you dog ears, these ads let you try real products like makeup, glasses or even furniture. And if you look fabulous in your selfie, you can click a link and purchase the product right away, or post it on your Facebook story to see if your friends like how you look.
Michael Kors was the first company to test out the feature. Sephora, Wayfair and Pottery Barn are also experimenting with it, according to the Associated Press.
In addition to the AR ads, Facebook announced they plan on expanding shopping for Instagram stories in the next few months.
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