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College playoff, big money coming to Tampa Bay

If you're excited about watching what's basically the Super Bowl of college football, get this: they're playing the game here in just two years.
The NCAA college football championship trophy

Tampa, Florida -- Ohio State and Oregon play Monday night at 8:30 in the first-ever College Football Playoff final.

And if you're excited about watching what's basically the Super Bowl of college football, get this: they're playing the game here in just two years.

When it comes to hosting these events, Tampa Bay is really on a roll. Raymond James Stadium in Tampa will be the site of the 2017 college football championship game.

We'll also be hosting title games at Amalie Arena. The men's hockey championship -- the Frozen Four -- is coming in 2016, plus the women's basketball Final Four is coming later this year, and again in 2019.

Each of those events means real money for us.

The organizers of Monday's game in Dallas are expecting more than $300 million coming into their area's economy from hosting the football championship.

Here in Tampa Bay, planners expect fans to book 60,000 hotel nights when we host the game.

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And they say it's impossible to put a precise dollar figure on the exposure Tampa Bay will get on a national stage.

I caught up with the mastermind of our area's efforts to bring in these big games, Rob Higgins, the head of the Tampa Bay Sports Commission.

He was actually on his way to Dallas to watch how they put on the final game of the College Football Playoff, so we can do an even better job when the game is played in Tampa Bay.

I asked him: What's our secret sauce? Why do we keep having success getting these events?

"I think it's the people that make the place," Higgins told me. "We have so many good partners here in our community. From our volunteers that really step up and help serve as our first impression for all of the visitors that come in for these events, to our facilities."

"Everybody really embraces these major events and tries to roll out the red carpet from their own perspective, and I think that's naturally felt by the visitors when they're here."

I've mentioned money coming in and big national exposure. But Higgins tells me there's really only one measurement they use to judge whether Tampa Bay has been successful hosting an event.

These organizers are so driven, they say major sports events can only be called a success if Tampa Bay is asked to host them again in the future.

By that measurement, the hockey and basketball tournaments we've hosted have been big wins for our area. As for football?

"We won't know whether the college football national championship is a success in 2017 or not until they decide whether or not to come back," Higgins told me.

"So we want to make sure we do a great job hosting these events and, in turn, hopefully they'll be repeat clients and repeat opportunities for us to showcase Tampa Bay."

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