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Today's the big day for Cereal for Summer: Here's what you need to know

The donation drive helps give local children the strength to grow, learn and play this summer.

ST. PETERSBURG, Fla. — One in four children in the Tampa Bay area aren’t sure where their next meal is coming from. That’s according to Feeding Tampa Bay, our area’s largest food bank. And the problem of food insecurity increases during the summer months when kids aren’t receiving meals at school.

That’s why 10 Tampa Bay and Feeding Tampa Bay are once again teaming up for Cereal for Summer. Cereal for Summer is now in its ninth year and we once again welcome General Mills as a presenting sponsor.

Everyone can help fight hunger! All you need to do is collect cereal. Individuals, groups, businesses, schools and government agencies are all taking part. There's still plenty of time to get involved. The drive runs from April 1 through May 3, 2024.

Viewers can register their food drive with Feeding Tampa Bay and/or donate online at www.cerealforsummer.org.

During the entire Cereal for Summer drive, you can drop off cereal donations at Sonny’s BBQ restaurants, Achieva Credit Union locations, most Goodwill stores, and at our 10 Tampa Bay studio located at 11450 Gandy Blvd., St. Petersburg.

Last year, Cereal for Summer collected enough cash and cereal to provide more than a million meals. Help us beat that goal!

On Friday, May 3, we ask groups to drop off all their donations at either the Britton Plaza Publix in Tampa (3838 Britton Plaza-off Dale Mabry) or the 4th Street Station Publix in St. Petersburg (3700 4th St. N.).  Feeding Tampa Bay will be on hand to collect donations from 7 a.m. to 7 p.m.  

10 Tampa Bay will broadcast live from both locations all day. If your group anticipates dropping off 1,000 boxes or more, contact Kathryn Bursch at 10 Tampa Bay. Your group might be able to be featured in our news broadcast!

If you can't deliver your donations on May 3 — no problem! Just bring your cereal to Feeding Tampa Bay during the month of May.

If you have any questions about how to get involved with Cereal for Summer, please contact 10 Tampa Bay's Kathryn Bursch at KBursch@10TampaBay.com or call 727-434-0820.

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